41TEN Lab wasn't built in a boardroom. It was built on a verse, a vision, and a belief that confidence belongs to everyone.
"Fear not, for I am with you; be not dismayed, for I am your God. I will strengthen you, I will help you, I will uphold you with my righteous right hand."Isaiah 41:10
The name 41TEN is a direct reference to Isaiah 41:10 — a verse about moving forward without fear, knowing you're not doing it alone. It's a verse that carries weight. One that means something when things get hard.
Ethan built this brand carrying that verse with him. The idea was simple: create something that reflects how you feel when you read it — strong, grounded, ready.
"This isn't just eyewear. It's a mindset."
Sunglasses were the right product because they sit at the intersection of performance and identity. What you wear on your face says something. The Genesis was designed to say the right thing — without saying a word.
We wanted TR90 because it's light and it holds up. We wanted the wraparound design because clarity matters, in the field and in life. We wanted the adjustable nose piece because one size never actually fits all.
We hear from athletes, from people who work outside, from people who just like looking good without paying $150 for a pair they're afraid to scratch. The Genesis is for all of them.
$50. No gimmicks. Just a well-made pair of sunglasses built to hold up and stand out.
If you carry the 41TEN spirit — on the field, in the gym, in the everyday grind — we built this for you.
